Googling Glassdoor will reveal an appalling record of thriving on enticing bogus reviews from those who impersonate others, or use fake profiles, to upload false and defamatory reviews about reputable employers. I’m a small business owner and Glassdoor is the most unethical and untrustworthy online platform I have ever encountered in my 30+ years in ICT. If you enjoyed this post, click here to sign up for Spire's Monthly Mentor newsletter to receive industry updates, current openings, and top thought leadership in a convenient, once-a-month digest. This post originally appeared on Spire Workforce Solutions' blog. Talk to the company’s customers/vendors to get an industry-wide view and to gain a better understanding of the company’s brand to outsiders.Talk to a current employee to understand the culture and the kind of people that work there.Talk to a former company employee to understand the cons of the company/the driving forces that caused the employee to make a change.Instead, when evaluating a potential employer, turn your search to LinkedIn: Save online reviews for your next purchase on Amazon. An Alternative Route to Glassdoorĭue diligence on a potential employer is different than an online purchase, and you should treat it as such. They get you on the site and then show you other job opportunities the reviews are merely a means to an end. Glassdoor makes money from job postings, using reviews as a sort of bait and switch tactic. But because any given review is unverified, any salary data is unverified, and any review can be falsely positive OR falsely negative, it’s probably a waste of time altogether. Many people use the site to find overarching patterns of commonalities across reviews, and that could provide a base-level of insight. But without accountability, no user can/should take any review seriously. Glassdoor markets this as a pro to their service. You’ll never know what you’re reading, because what you’re reading depends on who is writing it. The real problem with Glassdoor is simple: It’s anonymous. HR departments can pay Glassdoor to subsidize anonymous ratings and salary surveys, and anyone can write reviews. Glassdoor User No Accountability = No Credibility Interestingly enough, two of the most current negative comments say that HR is posting its own positive reviews!" Strangely, when a negative review shows up, an overwhelmingly positive one shows up within a week. It turned out some of the people hired during my time have since left. "After I quit the start-up, I continued to follow the company on Glassdoor and checked LinkedIn to see what kind of turnover they had. How many people do you know that have written positive reviews on Glassdoor? Fake News, or Rather, Fake Reviews: As a result, the majority of the reviews on Glassdoor are written by former employees or people who have interviewed at the company.Įmotionally-charged negative reviews are unreliable because of the kind of person that leaves said reviews (you know the type)… and elated, overly-positive reviews are probably fake. This is because current, content employees don’t feel the need to be on a site that’s designed for people seeking employment. Rarely are reviews written by current, content employees. But when you encounter reviews with titles like “Deceptive, unethical, poorly managed, no sense of direction” or “Working here is psychological torture,” it’s hard to prevent them from influencing your perception. And on the surface, Glassdoor seems like a good way to understand a company’s culture, salary potential, people, and job security. Why Evaluating a Company Based on Glassdoor Reviews is IneffectiveĮveryone wants to do their due diligence before signing on with a new company. Everyone knows to take online reviews with a grain of salt… but let’s be honest: these sites often end up acting like the wall in a high school bathroom rather than providing honest insights about a given company. And like Yelp, Glassdoor has its fair share of users that like to turn a review into a soapbox, ranting about their bad experiences. “Glassdoor has millions of jobs plus salary information, company reviews, and interview questions from people on the inside making it easy to find a job that’s right for you."
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